Open Late
The internet isn't going to save you.
I run Midnight Drive, a marketing company for detailing and paint protection shops. This is where I write about what I see in the work and where I think the industry is going.
The essays are long. They are written for shop owners, and they are meant to be read start to finish.
Recent essaysArchive
Nov 3, 2026
About the internet.
The internet isn't going to save you.
Nov 10, 2026
About your conversion count.
Your agency's number is probably wrong, and they might not know it either.
Nov 17, 2026
About your year.
The most valuable marketing decision you'll make this year has nothing to do with marketing.
Nov 24, 2026
About your negative keywords.
The only thing standing between your budget and Google's guesses.
Dec 1, 2026
About your customer list.
You don't own your ad account. You never did.
Nobody reads anymore
I send a shorter letter from my own inbox, with the things that don't belong on this page.